Quality Guidelines

This document sets out the Quality Guidelines applicable to campaigns, websites and/or domains submitted to RollerAds (the “Quality Guidelines”).

The Quality Guidelines form an integral and binding part of RollerAds’ Terms and Conditions (the “Terms and Conditions”) and are incorporated into the Terms and Conditions by reference. By submitting a campaign, website and/or domain to the Platform, the user agrees to comply with the Quality Guidelines.

The Quality Guidelines are intended to ensure a safe, secure, reliable and compliant environment for all users and to maintain the integrity and quality of the Platform.

Compliance with the Quality Guidelines is a condition for the approval and continued operation of campaigns, websites and/or domains on the Platform. RollerAds may reject, suspend, restrict or terminate any campaign, website and/or domain that does not comply with the Quality Guidelines and may suspend or terminate the relevant user account, in each case in accordance with the Terms and Conditions.

1. Reasons for Rejecting a Campaign

The following are the most frequent reasons for rejecting a campaign:

1.1. Inability to Open the Campaign: Our moderation team was unable to open the campaign for the selected GEO and devices.

1.2. Adult Content: Campaigns containing adult or mature content are strictly prohibited.

1.3. Audible Campaign: Sound is forbidden in campaigns.

1.4. Phishing & Malware: Campaigns promoting phishing, malware, or other harmful code/software are strictly prohibited.

1.5. Technical Support: Campaigns related to fake technical support are not allowed.

1.6. Misleading Ads: Misleading ads, such as a Sweepstakes creative leading to a Dating landing page, are not permitted.

1.7. Disgusting and Repulsive Creatives: Campaigns with materials or landing pages that are disgusting or repulsive are banned.

1.8. Software Auto-downloader: Campaigns that auto-download software are not allowed.

1.9. Drugs, CBD, Alcohol, Weapons: Campaigns promoting drugs, CBD, alcohol, weapons, or content threatening public safety are strictly prohibited.

1.10. Unskippable Landing Page: Landing pages must have a clearly visible closing button; otherwise, they are banned.

1.11. Political and Propaganda Content: Promotion of political advertising, even while targeting specified countries with restrictions and complying with the country-specific legal requirements, election laws, and applicable electoral silence period mandates, is not allowed.

1.12. Violation of Copyright and Trademark Laws: Campaigns must not violate applicable copyright and trademark laws while using marketing materials protected by the relevant legislation.

2. Prohibited Products and Services

RollerAds prohibits the promotion of products or services in the following categories:

2.1. Pornography and Adult Content: Campaigns containing pornography, adult, or mature content are not permitted.

2.2. Fake News or Misleading Content: Campaigns promoting fraud, unofficial, untrue, false, misleading, invented, or re-produced information are not allowed.

2.3. Malware and Phishing: Campaigns promoting malware, phishing, or other harmful code/software are strictly prohibited.

2.4. Illegal Drugs: Campaigns promoting illegal, prescription, or recreational drugs are not permitted.

2.5. Alcohol and Tobacco: Campaigns promoting alcohol or tobacco are strictly prohibited.

2.6. Offensive Content: Campaigns containing offensive, abusive, or hate-mongering content are not allowed.

2.7. Auto-downloading of Software: Campaigns that auto-download software or apps are strictly prohibited.

3. Website Requirements

3.1. Before adding a website to RollerAds, the following criteria should be met:

a) Verifiable ownership — website ownership or management rights must be verifiable.

b) Stable, measurable traffic — the website should have a stable traffic history of at least 3 months.

c) Compliant, original content — all published content must be owned by the website owner or used with the appropriate publishing rights.

d) Direct integration — traffic delivered through iFrames is not eligible for monetization.

e) HTTPS — a valid SSL certificate is required for Push ad formats to function.

3.2. A website may be rejected by RollerAds if it contains or involves:

a) Adult or erotic content.

b) Legally restricted or prohibited products, such as alcohol, cigarettes, drugs, or weapons, without the required licenses.

c) Politically sensitive, misleading, deceptive, fraudulent, or otherwise unsafe content.

d) Hate speech or discriminatory material.

e) Copyright or trademark infringement.

f) Unlicensed gambling content.

g) Motivated traffic, such as faucets, “watch ads for bonuses,” or other schemes that reward users for clicking.

h) No traffic or no measurable activity.

i) Platforms where website ownership cannot be verified, such as Google or Facebook pages.

j) Free website builders where the required technical access is unavailable, such as Blogger/BlogSpot or Wix.

k) Other prohibited products and services specified in these Guidelines and/or the Terms and Conditions.

3.3. Websites with a poor domain reputation or problematic history may also be rejected by RollerAds, including domains flagged by Google Safe Browsing or subject to similar security warnings.

3.4. Newly registered, template-only, or otherwise inactive websites are generally not accepted due to the requirement for a stable traffic history.

3.5. If a website meets all the requirements but is still rejected, the Support Team may be contacted via the in-platform chat for clarification.

4. Domain Parking Requirements

Before domains are added to RollerAds, they should meet the requirements outlined below.

4.1. What Is Considered Domain Traffic

4.1.1. Domain traffic is traffic that reaches a domain naturally as a result of the domain’s existing recognition, visibility, or history.

4.1.2. This may include:

a) Direct type-in traffic — traffic generated when users enter a domain directly into their browsers.

b) Traffic from existing backlinks — traffic generated through links that already existed and were not created specifically to drive traffic for monetization.

c) Typo traffic — traffic generated when users search for a particular website or brand but make a typing error in the domain name.

d) Returning or residual traffic — traffic generated by users who revisit a domain they have previously used or remember.

4.1.3. In general, domain traffic should reach the domain naturally and organically rather than being artificially generated or acquired specifically for Domain Parking.

4.2. What Is Not Considered Domain Traffic

4.2.1. Traffic generated through paid promotion, advertising campaigns, incentivized activity, or other traffic acquisition methods is not considered domain traffic for the purposes of Domain Parking.

4.2.2. Such traffic may still be eligible for monetization through other RollerAds products. Traffic that does not meet the definition of domain traffic above should be monetized through the appropriate product rather than Domain Parking.

4.3. Accepted Domains

4.3.1. Domains receiving genuine domain traffic may be accepted, including:

a) Parked domains.

b) Expired domains that continue to receive natural traffic.

c) Domains receiving direct type-in traffic.

d) Typo domains receiving natural user visits.

4.3.2. Unlike standard websites, domains used for Domain Parking are not required to contain website content or have a traditional website traffic history.

4.4. Reasons for Domain Rejection

4.4.1. A domain may be rejected if:

a) Its traffic does not meet the definition of genuine domain traffic.

b) Its traffic is artificially generated, incentivized, or manipulated.

c) The domain has a poor or problematic reputation.

5. Compliance with Rules

Your campaign, website and/or domain must comply with the Terms and Conditions as specified by RollerAds. Additionally, RollerAds reserves the right to reject any content for any reason at our sole discretion.

6. Continuous Review

Please note that campaigns, websites and domains are continually reviewed by our staff, and can be suspended at any time. If, after approval, a campaign, website or domain is modified in a way that does not follow our Guidelines, your account could be suspended or terminated.

7. Conclusion

Adhering to these Quality Guidelines is essential for the approval and continued operation of your campaigns, websites and domains on RollerAds. We appreciate your cooperation in maintaining a high standard of quality and integrity on our platform.